NMA specializes in branding and communication effectiveness. We’ll advise you, advertiser or marketer, in how to maximize the impact of your market communications. We’ll support you in your strategic and tactical marketing decisions.

Our point of origin is an understanding of the consumers’ purchase behavior, paired with relevant analyses of your brand’s development and the impact of your communication initiatives.

Understanding your brand

We conduct many forms of market research, from positioning studies to brand tracking analyses. We are continuously tracking over seventy product/service categories, and actively work with benchmarks on successful communication performances. We provide you, and your advertising or media agency, with the best tools and support to maximize the results of your communication efforts.

Understanding the consumer

There are moments when you need to understand the consumer on a deeper level, in order to boost business. In those situations, we use ZMET® to understand consumers’ true needs and the underlying emotional forces that guide their purchasing decisions. This qualitative method focuses on understanding the link between consumers’ rational reasoning and their deeper emotional needs. Only when knowing what really drives a certain behavior, your offer and communication can be adapted to fit consumers’ true brand experience.

NMA clients

Our clients are companies that want to increase the impact of their marketing activities. Many of the largest advertisers in Sweden, with business all across Europe, have chosen to work with us. BMW, Samsung, JM, and H&M are among our loyal clients.

This is NMA

NMA consists of about 20 professional consultants, project managers, and analysts with backgrounds and experience in business and marketing, psychology, and statistics. What we all share, of course, is our passion for marketing communications.

Since its establishment in 1996, our firm has focused on brand tracking and communications development. We have an independent position towards our mission to evaluate and improve the effectiveness of our clients’ marketing activities. 

Communication Effectiveness

Understand your customers, and you will be able to increase the impact of your marketing communications by continuously setting the proper goals for your brand. Thi is the key piece of information needed to achieve significant results in the market and this is what NMA s all about. We love to develop and improve marketing impact and branding strategies! We will also actively support and advise you throughout the entire process. Want to know more? Contact